We’ve had a blast working on PR and social media strategies for Punkpost, an awesome SF-based startup that’s bringing the old (and uber cool!) tradition of handwritten cards back for the Millennial generation.
When Raddy Inc. started working with Punkpost last year there were already several similar services on the market that the media wrote about. However, together with the Punkpost founders we generated tens of great stories focusing on unique differentiators that customers really love. It also doesn’t hurt that Punkpost has a great product and story behind its creation (+ cool founders also make it pretty special:). As TechCrunch recently noted: “Unlike most greeting card apps, Punkpost’s writers actually handwrite your message” and card designs “aren’t your standard Hallmark greetings.” We just saw Punkpost on TV and got a big kick out of anchors discussing this cool product and recommending it to their viewers.