Products need to be able to speak for themselves to get continuous rave reviews and truly genuine endorsements. That’s why Teslas and iPhones continue topping various tech and consumer ratings. An app suddenly gets endorsed by a celebrity for making life easier or helping solve real issues. Clothes, shoes and accessories show up on “Buy It Immediately (If Not Sooner)” style pages.
No matter what kind of effort you put into finding media or influencers for that review, if the product can’t demonstrate its awesomeness in a 1-2-1 session with its critic, chances for a rave review significantly go down. The flaws come out sooner or later.
Luckily, we at Raddy Inc. get to work with products that speak for themselves. Like handcrafted Italian shoes of the highest quality and with the trendiest designs. That’s when you wake up one morning and see an unexpected post (and a ton of comments to it) that goes like this:
Here is a quote from the “Boutique Spotlight” post on Thoughtful Misfit blog: “A while back, Nikko and I had the opportunity to work on a few projects with this incredible new shoe and accessories boutique, chock full of gorgeous Italian imports. Let me just say that playing with this collection of shoes was a dream come true for any shoe-obsessed person! And now that the boutique is officially open (as of this month), I can’t wait to pop over next week and see the finalized space for myself!”